KELLOGG ON CROSSCURRENTS, 2/26: Medical doctor and health-food innovator whose creation of dry breakfast cereals was responsible for the formation of the flaked-cereal industry, John Harvey Kellogg was born on this date in 1852. You are invited to settle down with a bowl of your favorite flakes for a Kellogg birthday and breakfast tunes on Crosscurrents, 2/26 at 8 am. ( radio link: http://www.krnn.org )
Corn flakes were not really tasty because of its poor taste and hence, John’s brother Will tried to introduce some sugar into the mix. John did not agree and hence, Will separately started selling the cereals by adding sugar. It was Will Kellogg who actually set up the business and formed the Kellogg company. John sued his brother and lost the case.
As John Kellogg thought, the corn flakes did not really suppress the urge for “self-exploration” and those who still enjoy corn flakes think that the addition of sugar was really a good idea as at least corn flakes became palatable.